Brands and Consumption in Virtual Worlds

Autores/as

  • Ioanna Nikolaou

DOI:

https://doi.org/10.4101/jvwr.v2i5.845

Palabras clave:

brands, consumption, virtual worlds.

Resumen

Virtual worlds, such as Second Life, are rapidly becoming recognized as a technology of substantial future importance for marketers and advertisers due to the great growth of Computer Mediated Communication (CMC). In recent years virtual worlds have become highly interactive, collaborative and commercial; these worlds would have the potential to be new channels for marketing content and products, integrating
Cover of v2 i5

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Publicado

2010-02-26

Número

Vol. 2 Núm. 5 (2009): The Metaverse Assembled

Sección

SLACTIONS 2009 Selected Papers

Licencia

The JVWR is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JVWR is freely available to individuals and institutions. Copies of this journal or articles in this journal may be distributed for research or educational purposes only free of charge and without permission. However, the JVWR does not grant permission for use of any content in advertisements or advertising supplements or in any manner that would imply an endorsement of any product or service. All uses beyond research or educational purposes require the written permission of the JVWR. Authors who publish in the Journal of Virtual Worlds Research will release their articles under the Creative Commons Attribution-NoDerivative Works 3.0 United States (cc-by-nd) license. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: