Staging the New Retail Drama: at a Metaverse near you!
DOI:
https://doi.org/10.4101/jvwr.v2i5.808Keywords:
retailing, metaverses, retail theatre, Second Life, electronic business, electronic marketingAbstract
Consumers have traditionally looked for products that could fulfil their needs and retailers responded to demand by initially adopting product-oriented, and then more recently customer-oriented, strategies. This shift was heavily underpinned by technology which enabled retailers to implement more intelligent approaches that evolved around consumers, based on their profiles. The next step in this transformation is now towards aDownloads
Published
2010-02-09
Issue
Section
Peer Reviewed Research Papers