Brands and Consumption in Virtual Worlds
DOI:
https://doi.org/10.4101/jvwr.v2i5.845Keywords:
brands, consumption, virtual worlds.Abstract
Virtual worlds, such as Second Life, are rapidly becoming recognized as a technology of substantial future importance for marketers and advertisers due to the great growth of Computer Mediated Communication (CMC). In recent years virtual worlds have become highly interactive, collaborative and commercial; these worlds would have the potential to be new channels for marketing content and products, integratingDownloads
Published
2010-02-26
Issue
Section
SLACTIONS 2009 Selected Papers