The
DOI:
https://doi.org/10.4101/jvwr.v1i2.361Keywords:
virtual consumption, new entrants, Second Life, virtual customer relationshipsAbstract
The development of virtual worlds began long before the invention of computers; the minds of children at play would create fantasy or virtual worlds in which to explore or interact. However, the development of the computer provided an opportunity for these worlds to expand from within an individualDownloads
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Peer Reviewed Research Papers