Vol. 1 No. 2 (2008): Consumer Behavior in Virtual Worlds

Cover of 2nd Issue

Issue Editor: Natalie Wood, Saint Joseph

Published: 2008-11-10

Issue Editors' Corner

Guest Editor's Introduction

Natalie Wood
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Peer Reviewed Research Papers

Consuming Code: Use-Value, Exchange-Value, and the Role of Virtual Goods in Second Life

Jennifer Martin
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Virtual World Affordances: Enhancing Brand Value

So Ra Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon
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On the Relationship between My Avatar and Myself

Paul R Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, Michael Bone
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The Social Construction of Virtual Reality and the Stigmatized Identity of the Newbie

Robert E. Boostrom, Jr.
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The

Lyle R Wetsch
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Research Papers

Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds

Enrique Becerra, Mary Ann Stutts
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Symbolic and Experiential Consumption of Body in Virtual Worlds: from (Dis)Embodiment to Symembodiment

Handan Vicdan, Ebru Ulusoy
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Demographics of Virtual Worlds

Jeremiah Spence
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Surveillance, Consumers, and Virtual Worlds

Douglas R Dechow
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Second Life and Hyperreality

Michel Maffesoli
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Having But Not Holding: Consumerism & Commodification in Second Life

Lori Landay
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Metaverse: A New Dimension?

Yohan Launay, Nicolas Mas
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Virtual Worlds Research: Global X Local Agendas

Gilson Schwartz
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Real Virtual Worlds SOS (State of Standards) Q3-2008

Yesha Sivan
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