Vol. 1 No. 2 (2008): Consumer Behavior in Virtual Worlds

Issue Editors' Corner

• Guest Editor's Introduction

  Natalie Wood

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Peer Reviewed Research Papers

• Consuming Code: Use-Value, Exchange-Value, and the Role of Virtual Goods in Second Life

  Jennifer Martin

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• Virtual World Affordances: Enhancing Brand Value

  So Ra Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon

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• On the Relationship between My Avatar and Myself

  Paul R Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, Michael Bone

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• The Social Construction of Virtual Reality and the Stigmatized Identity of the Newbie

  Robert E. Boostrom, Jr.

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• The

  Lyle R Wetsch

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Research Papers

• Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds

  Enrique Becerra, Mary Ann Stutts

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• Symbolic and Experiential Consumption of Body in Virtual Worlds: from (Dis)Embodiment to Symembodiment

  Handan Vicdan, Ebru Ulusoy

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• Demographics of Virtual Worlds

  Jeremiah Spence

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• Surveillance, Consumers, and Virtual Worlds

  Douglas R Dechow

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• Second Life and Hyperreality

  Michel Maffesoli

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• Metaverse: A New Dimension?

  Yohan Launay, Nicolas Mas

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• Having But Not Holding: Consumerism & Commodification in Second Life

  Lori Landay

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• Virtual Worlds Research: Global X Local Agendas

  Gilson Schwartz

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• Real Virtual Worlds SOS (State of Standards) Q3-2008

  Yesha Sivan

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