Journal For Virtual Worlds Research
Issue Editor: Natalie Wood, Saint Joseph’s University, Philadelphia
With so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn. So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world and virtual world consumer behavior. Topics addressed include body image, virtual goods and brand value.
Table of Contents
Issue Editors' Corner
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Guest Editor's Introduction
Natalie Wood
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Peer Reviewed Research Papers
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Jennifer Martin
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So Ra Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon
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Paul R Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, Michael Bone
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Robert E. Boostrom, Jr.
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Lyle R Wetsch
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Research Papers
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Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds
Enrique Becerra, Mary Ann Stutts
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Handan Vicdan, Ebru Ulusoy
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Jeremiah Spence
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“Think Pieces”
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Douglas R Dechow
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Michel Maffesoli
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Lori Landay
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Yohan Launay, Nicolas Mas
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Gilson Schwartz
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Yesha Sivan
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