Rising to the Challenge of Virtual in the Age of COVID-19: The Macro Framework of Three New Normals (3NN)

Authors

  • Yesha Y. Sivan The Chinese University of Hong Kong Business School, HK

DOI:

https://doi.org/10.4101/jvwr.v13i1.7411

Keywords:

Dark Side, COVID-19, coronavirus, 3NN, New Normal, Virtual Framework,

Abstract

Following COVID-19, virtual technologies, theory and practice, are now core. Thus, our JVWR community is called upon to provide guidance, and we are required to collectively think and do. To jump-start this call for leadership, we present the 3NN framework (three new normals) to meet the mental challenge of the COVID-19 black swan and provide a strategic direction. Using the framework, and based on individual internal risk appetite and external market conditions, one should estimate the relative time each New Normal will take. Then, you or your organization must choose how to lead. For that, we provide a three-pronged tactic: defense, offense, difference.*

*(Yesha

Author Biography

Yesha Y. Sivan, The Chinese University of Hong Kong Business School, HK

Prof. Yesha Sivan the founder and CEO of i8 ventures (http://i8.ventures)

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Published

2020-03-31

Issue

Section

Editor In-Chief Corner