Scaling Technoliberalism for Massively Multiplayer Online Games

Authors

  • Aleena Chia Indiana University

DOI:

https://doi.org/10.4101/jvwr.v10i3.7264

Keywords:

MMOGs, affordances, technoliberalism, brandfests, agency

Abstract

The sandbox genre of Massively Multiplayer Online Games (MMOGs) addresses players as subjects with agency to shape worlds, impact populations, and make history through their actions within virtual environments. Designed features afford feelings of empowerment and solidarity that undergird technoliberal forms of subjectivity, which uphold technological structures as legitimate means to emergent effects in virtual worlds. This article uses ethnographic fieldwork and player interviews at EVE Online fan conventions to examine how the ideas and affects of technoliberalism are afforded through procedurally-encoded game processes, yet are aestheticized through branding onto player communities and their platforms. This smooths over the contradiction at the heart of technoliberalism that players

Author Biography

  • Aleena Chia, Indiana University
    Indiana University, Communication and Culture, PhD Candidate
EVE Online 10(3) 2017

Downloads

Published

2018-01-04

Issue

Vol. 10 No. 3 (2017): EVE Online

Section

Peer Reviewed Research Papers

License

The JVWR is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JVWR is freely available to individuals and institutions. Copies of this journal or articles in this journal may be distributed for research or educational purposes only free of charge and without permission. However, the JVWR does not grant permission for use of any content in advertisements or advertising supplements or in any manner that would imply an endorsement of any product or service. All uses beyond research or educational purposes require the written permission of the JVWR. Authors who publish in the Journal of Virtual Worlds Research will release their articles under the Creative Commons Attribution-NoDerivative Works 3.0 United States (cc-by-nd) license. This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. The publisher perpetually authorizes participants in the LOCKSS system to archive and restore our publication through the LOCKSS System for the benefit of all LOCKSS System participants. Specifically participating libraries may: