Virtual Worlds, Virtual Reality, and Augmented Reality: Differences in Purchase Intentions Based on Types, Users, and Sex
DOI:
https://doi.org/10.4101/jvwr.v10i1.7247Keywords:
Theory of Reasoned Action, Flow Theory, Virtual Worlds, Consumer Behavior, mented Reality, Virtual Reality, Gender, Social oriented users, Game oriented usersAbstract
This paper discusses the disparity between two Virtual World (VW) users groups: Social and Game-oriented users. It highlights the difference between the distinct players' behaviors and their purchase intentions in VWs. It then examines the differences in the sexes. The findings are applied to possible conditions in Augmented Reality (AR) and Virtual Reality (VR). This paper sheds light on consumersDownloads
Additional Files
Published
2017-05-31
Issue
Section
Peer Reviewed Research Papers