Lessons from Recruiting Second Life Users with Chronic Medical Conditions: Applications for Health Communications

Jodi Swicegood, Saira Haque


Second Life (SL) is a virtual world with a number of venues for social interaction. SL integrates various aspects of a user’s social life through activities which span both health and non-health related topics. Users visit SL largely for social interaction, entertainment and play, which makes it a powerful platform for health communications as health messages can be integrated in an alternate venue. As part of a larger project, we conducted an online survey of SL users who self-identified as having diabetes, chronic pain, HIV + status or cancer. Lessons learned from recruiting users with these conditions can be used to develop and disseminate health communications in SL.


Second Life, health communications, survey recruitment

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DOI: https://doi.org/10.4101/jvwr.v8i1.7097

The full website for the Journal of Virtual Worlds Research can be found at http://jvwr.net