Time for a Post-Mortem?: Business Professionals

Authors

  • Patrick J. Bateman Youngstown State University
  • Jacqueline C. Pike Duquesne University
  • Nicholas Berente University of Georgia
  • Sean Hansen Rochester Institute of Technology

DOI:

https://doi.org/10.4101/jvwr.v5i3.6324

Keywords:

virtual worlds, Second Life, business value, adoption, applications, benefits, challenges

Abstract

Virtual worlds (VWs) are powerful three-dimensional technologies where users can assume identities and interact with others. While designed as open-platforms for creativity, expression, and experimentation by recreational users, VWs were once lauded for their potential applications to business. Today, much of the business community has either moved on from the hype of VWs or struggles to understand whether value can be obtained by using VWs. This paper attempts to provide an understanding of these outcomes through the analysis of assessments written by 59 business professionals, who each spent an extended period of time in a popular VW during the peak of the hype. From these assessments, four broad perspectives on the value of VWs to organizations (or lack thereof) were identified, along with challenges facing use of VWs if they are to become more widely used within business.

Author Biographies

Patrick J. Bateman, Youngstown State University

Assistant Profesor
Management

Jacqueline C. Pike, Duquesne University

Assistant Profesor

Nicholas Berente, University of Georgia

Assistant Profesor

Sean Hansen, Rochester Institute of Technology

Assistant Profesor

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Published

2012-12-02