Having But Not Holding: Consumerism & Commodification in Second Life
Abstract
This is a brief essay, we call "think-pieces", designed to stimulate a discussion on a particular topic. For this series of essays we propose the following question:
"Consumer behavior in virtual worlds, is it really any different to the real world, or is it simply a case of 'old wine in a new bottle'?"
"Consumer behavior in virtual worlds, is it really any different to the real world, or is it simply a case of 'old wine in a new bottle'?"
Keywords
commodification; avatar; consumerism
Full Text:
PDFDOI: https://doi.org/10.4101/jvwr.v1i2.355
The full website for the Journal of Virtual Worlds Research can be found at http://jvwr.net