Virtual Commerce (V-Commerce) in Second Life: The Roles of Physical Presence and Brand-Self Connection

Authors

  • Seung-A Annie Jin Boston College
  • Justin Bolebruch Boston College

DOI:

https://doi.org/10.4101/jvwr.v2i4.867

Keywords:

V-commerce, Second Life, advergaming, brand marketing, physical presence, brand-self-connection

Abstract

Second Life, in a form of advergaming (a portmanteau of
Cover for v2 i4

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Issue

Vol. 2 No. 4 (2009): Virtual Economies, Virtual Goods and Service Delivery in Virtual Worlds

Section

Peer Reviewed Research Papers

License

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